about the company

About SeedRock

At SEEDROCK, we leverage our deep-rooted experience in the banking sector to address the unique challenges faced by ultra-high-net-worth individuals (UHNWIs). Our clients seek fresh investment ideas, unbiased expert advice, and a comprehensive overview of their assets. With an increasing demand from digitally savvy clients for family offices that offer more control over their portfolios, we founded SEEDROCK—a next-generation wealth management enterprise dedicated to fulfilling the wealth aspirations of UHNWIs.

Our approach to wealth management is holistic, starting with a deep understanding of our clients’ needs. We utilize the extensive expertise of our team and the latest technology and AI to craft innovative wealth solutions. Our advanced digital platform ensures complete control, transparency, and oversight for our clients over their total wealth. They can access intelligent wealth planning, unbiased expert advice, and services in tax planning, trusts, and corporations—all in one place, accessible anytime and anywhere.

Values

Our Core Values

Courageous

We believe in having the courage to make bold decisions and do what's right, even when it's not easy. We are committed to driving positive change and making a meaningful impact, and we recognize that this often requires taking risks and challenging the status quo. By being courageous and bold in our decisions, we are able to move towards a positive course and make a difference in the world.

Responsibility

We take great pride in being responsible stewards of our clients' assets. We recognize the trust that our clients place in us and we take that responsibility very seriously. We are committed to making positive contributions to society and the environment, and we strive to achieve this through our investment decisions and corporate citizenship initiatives.

Integrity

Integrity is a core value that guides everything we do. We believe in upholding the highest ethical standards in all of our business dealings, ensuring that we act with honesty, transparency, and fairness at all times.

Performance

We understand the importance of helping our clients achieve their financial goals, and we work tirelessly to identify and capitalize on investment opportunities that will generate sustainable returns over the long term. Therefore, we are committed to delivering exceptional investment returns and creating long-term value for our clients.

Discipline

We value discipline in our investment approach. We believe in rigorously evaluating investment opportunities and taking a prudent approach to risk management, ensuring that we make well-informed decisions that align with our clients' goals and objectives. By being disciplined and rigorous in our investment process, we are able to create value for our clients by taking on balanced risk weighted reward investments.

Meritocracy

Meritocracy is a fundamental value at our organization. We believe in recognizing and rewarding individual performance, and providing opportunities for career growth and development based on merit and achievement. We are committed to creating a culture that values hard work, dedication, and excellence, and we believe that by promoting meritocracy, we can unlock the full potential of our team and achieve great things together.
our testimonials

What they’re talking about company

We’re trusted by more then
3800 satisfied & happy customers.

Donald hardson

CO-FOUNDER

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy data foster to collaborative thinking.

Aleesha brown

MANAGER

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy data foster to collaborative thinking.

Donald hardson

CO-FOUNDER

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy data foster to collaborative thinking.

Aleesha brown

MANAGER

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy data foster to collaborative thinking.

We’re protecting your
future with the best management

Our philosophy
Seed
Rock

SeedRock’s vision and investment philosophy lie in its name:

Seed and Rock. We’re committed to managing and protecting your wealth so that it can be enjoyed from generation to generation.

Seed represents the starting point for us working together, and also the starting point of your prosperity. We work closely with our clients and ensure they are well cared for.

Rock represents our belief in that our clients should feel safe and secure with their money. Every investment is deliberated with our risk-based approach, tailored to match our clients’ objectives.

Francis Lim

CEO and Founder
CEO and Founder

Francis Lim

As the Founder and Managing Director for SeedRock Asia, I build relationships with high-achieving business founders, entrepreneurs, executives, and family business owners, helping them to navigate their complex wealth management decisions and incorporate these into what really matters to them. Together we define best-fit solutions with a long-term view to help plan for the future, incorporating family values and empowering financial decisions with a premium level of service.

I enjoy applying emerging trends with predictive analytics to create opportunities and support capital management decisions that exceed client objectives. I find the greatest rewards in helping my clients find clarity and direction in their capital management activities through a tailored wealth plan that manages risk and preserves their wealth from one generation to the next.

I understand that my client’s needs are both immediate and long-term, and that to achieve their financial goals they need a trusted fiduciary that can deliver personalized strategic advice and ongoing support.

SeedRock is a leader in asset management transforming the way wealth is managed, with an emphasis on growing wealth for individuals and institutions.

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Get In Touch

  • 65-6988-8800
  • 9 Raffles Place, Republic Plaza,
    #25-01B, Singapore 048619

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Disclaimer

Investor Risk Disclosure

1. Eligibility for Treatment as an Accredited Investor under Singapore Law
As a regulated financial institution, SeedRock Asia Pte. Ltd. (“SeedRock”; “we”; “us”) is required under Singapore law to inform you of certain conditions before you decide whether to opt-in to being treated by us as an accredited investor (“AI”) as defined in section 4A(1)(a) of the Securities and Futures Act (the “SFA”) and regulation 2 of the Securities and Futures (Prescribed Specific Classes of Investors) Regulations 2018 (the “SFCIR”).
Please note the following:
i. Based on the information you have provided to us, we have assessed you to be an “accredited investor” as defined in the SFA or the SFCIR, as applicable.
ii. You may, but are not obliged to, consent to being treated by us as an AI in relation to all your dealings with SeedRock.
iii. If you consent to the treatment outlined in paragraph 1(ii) above, you may withdraw this consent at any time.

2. Consequences of Being Treated as an Accredited Investor
Please note that should you consent to being treated as an AI by us, you will have fewer regulatory protections than retail investors under Singapore law. This is because under Singapore law, AIs are deemed sufficiently knowledgeable or experienced in managing their financial affairs (whether directly or through professional advice), better able to access resources to protect their own investment interests, and therefore suitably well-placed to understand and manage investment risks. The Singapore legal regime thus accords fewer regulatory protections and statutory remedies to AIs than to retail investors.
Should you consent to being treated as an AI by us, we:
i. Will be allowed to assume that you have an adequate level of understanding of financial products for purposes of participating in investment opportunities available on our platform.
ii. Will not be obliged to determine your precise level of understanding of, or suitability for, such products under any circumstances.
iii. Will be allowed to assume that you have sought independent professional (including legal, financial, and tax) advice prior to purchasing any financial instrument or participating in any investment opportunity through us.

3. General Warning Required under the SFCIR
AIs are assumed to be better informed and better able to access resources to protect their own interests, and therefore require less regulatory protection. Investors who agree to be treated as AIs therefore forgo the benefit of certain regulatory safeguards. For example, issuers of securities are exempted from issuing a full prospectus registered with the Monetary Authority of Singapore in
respect of offers made only to AIs, and intermediaries are exempted from a number of business conduct requirements when dealing with AIs. Investors should consult a professional adviser if they do not understand any consequence of being treated as an AI.

4. Withdrawing Consent to Being Treated as an Accredited Investor
You may withdraw your consent to being treated as an AI by SeedRock at any time during your relationship with us. We will cease to treat you as an AI within five (5) business days of receiving notice of your withdrawn consent. Please note that such withdrawal of consent may mean that we will need to treat you as a retail investor. If that is the case, the amount of information we can share with you, including information on investment opportunities on our platform, will be limited. Your activities on our platform will also be limited.
This restriction is because we are licensed to deal only with persons who qualify as AIs or institutional investors under Singapore law. If you withdraw your consent, you will be unable to access the full set of resources and information on our platform unless you (i) opt-in once more to being treated as an AI or (ii) inform us that you wish to qualify as an institutional investor (as defined in section 4A(1)(c) of the SFA or regulation 4 of the SFCIR) instead.

5. Your Consent to Being Treated as an Accredited Investor
In proceeding with this process, you confirm that you have read the above in full and:
i. Are aware of and understand the consequences of consenting to being treated as an AI by SeedRock.
ii. Consent to being treated as an AI by SeedRock.
iii. Know that you may at any time inform SeedRock that you no longer consent to being treated as an AI by SeedRock.
iv. Are aware of and understand the consequences of withdrawing your consent to being treated as an AI by SeedRock.
You further represent and warrant that the information, documents, and confirmations you provide to us in relation to your AI status and your consent to being treated by us as an AI are complete, true, and accurate. If there is any change in circumstances that may affect (i) any of the declarations or representations made to us or (ii) your ability to meet the requirements of an AI under Singapore law, you undertake to inform SeedRock within five (5) business days of each such change in circumstances. If any such change cannot be suitably remedied, you acknowledge and accept that SeedRock has full discretion to decide to refrain from treating you as an AI.
IP Address Monitoring Disclaimer for EU Residents
This notice is provided to inform you about the collection and use of your personal data in accordance with the Monetary Authority of Singapore (MAS) regulations and the General Data Protection Regulation (GDPR) applicable to residents of the European Union (EU).
IP Address Monitoring
1. Collection and Use of IP Address
We collect and monitor IP addresses as part of our security measures and compliance with MAS regulations. This data helps us protect our systems from unauthorized access, detect and prevent fraud, and ensure the integrity of our services.
2. Legal Basis for Processing
The collection and use of your IP address are necessary for the performance of a contract, compliance with a legal obligation, and our legitimate interests in ensuring the security and integrity of our services.
3. Data Retention
IP address data is retained only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.
4. Data Sharing
We do not share your IP address with third parties, except as required by law, regulatory authorities, or in circumstances where it is necessary to protect our legal rights.
5. Your Rights
As an EU resident, you have the following rights under GDPR:

  • Right to Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data.
  • Right to Erasure: You have the right to request the deletion of your personal data, subject to certain conditions.
  • Right to Restriction of Processing: You have the right to request the restriction of processing under specific circumstances.
  • Right to Data Portability: You have the right to request the transfer of your data to another organization, or directly to you, under certain conditions.
  • Right to Object: You have the right to object to the processing of your personal data based on legitimate interests.
    6. Data Protection Officer
    For any questions or concerns regarding the processing of your personal data, please contact our Data Protection Officer at:
    Data Protection Officer SeedRock Asia Pte. Ltd. 9 Raffles Place, Republic Plaza, #25-01B, Singapore 048619 admin@seedrockasia.com 65 6988 8800

7. Changes to This Disclaimer
We may update this disclaimer from time to time to reflect changes in our practices or regulatory requirements. We will notify you of any significant changes through appropriate means.
By using our services, you acknowledge that you have read and understood this IP Address Monitoring Disclaimer and agree to the collection and use of your IP address as described.
Please contact us if you have any questions or need further information.

Global Disclaimer
This message has been prepared by employees of SeedRock Asia Pte. Ltd., its subsidiaries, or affiliates. The contents of this email, including any attached files, are confidential and intended solely for the designated recipient. They may contain confidential and/or privileged information. Any review, retransmission, dissemination, or other use of this information by anyone other than the intended recipient is prohibited. If you have received this email in error, please contact the sender immediately and delete the material from all devices. Do not copy, use, or disclose this communication to others. No confidentiality or privilege is waived or lost due to any transmission errors.

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I have read and understood the terms and conditions of use and confirm to be bound by them